About the Topic

Are you ready to take your social media presence beyond the occasional Tweet and Facebook post? Find out how to step up your social media strategy from a company that’s thriving in the social media space: Starbucks. By moving from experimenting with social media to actively incorporating it into the company’s brand marketing plans, Starbucks has become the most popular brand on Facebook, with more than 4.1 million fans.

Starbucks’ Official Tweeter Brad Nelson will reveal how the company’s social media initiatives are intimately coordinated with traditional media. You’ll find out how the company translates its story through digital media, using it to listen, gather feedback, answer questions—and launch new products and promotions. Brad will deliver practical advice and proven techniques for making stronger connections with customers.

What's In It for You?

Brad Nelson will share:

• Learn how to measure social media success in the digital world
• Discover how social and digital media changed Starbuck’s consumer relationship
• Hear how Starbucks tests new social media channels and tactics
• Understand what content strategy works well to engage customers
• Learn how to monitor your brand in the social media landscape

About the Speaker(s)

A 10-year veteran of Starbucks, Brad Nelson started as a barista and has grown to become Starbuck’s Official Tweeter. He started the @starbucks account on Twitter in the summer of 2008 to engage customers and make the Starbucks brand part of their lives in a casual and conversational way. Since then he has used Twitter to launch the Starbucks Gold Card, get the word out on Election Day free coffee and national free pastry day, as well as to maintain an ongoing conversation with customers. In September Brad successfully used Twitter, YouTube and other digital media to promote VIA instant coffee nationwide.