About the Topic

What’s with all the buzz about apps? Even if you don’t own an iPhone, you know about this new market that has developed with the advent of “superphones”. With over 83% of the U.S. population (roughly 250 million people) connected via mobile devices, mobile web services are being touted as the next big thing. Mobile applications are emerging as an effective tool in creating interest among new customers and engaging current brand fans.

What's In It for You?

John SanGiovanni will share:

• Learn how companies are using mobile marketing to engage with their customers
• Hear how superphones are changing the way companies market themselves
• Understand what the mobile consumer wants and how they utilize their phones and mobile applications
• Learn how the business model, marketing and pricing impact the user interface and end-user experience
• Hear about specific iPhone application development case studies

About the Speaker(s)

John SanGiovanni, Co-Founder and Vice President of Product Design at Zumobi, has more than eight years of experience as a wireless strategist and mobile user interface designer. He is to blame for Zumobi's obsession with design and to-the-nanosecond interest in technical and cultural trends. Before Zumobi, John was Technical Evangelist and Program Manager for Microsoft Research, where he managed external academic research funding in the areas of mobile technologies and user interfaces. In this role, he filed several patents concerning information visualization, hardware interfaces and interaction techniques for next-generation mobile devices, some of which provide the foundation for Zumobi's core user experience. Before joining Microsoft, John worked on the Advanced Technology Learning Solutions team at PPI/Knowledge Universe and worked in Studio Entertainment for the Walt Disney Company. John has a Bachelor of Science in Advertising and a concentration on Computing from the University of Florida. Zumobi is a leading mobile media company that designs, develops and distributes branded applications for next-generation smartphones. Zumobi's portfolio of mobile applications comprises The Zumobi Network, which provides innovative and comprehensive solutions for brands, media properties and consumers to connect and engage.