About the Topic

Social marketing specialist Eric Weaver will discuss shifts in the consumer/marketer relationship, show how trust has become the new currency, and take a new look at a marketing mix that integrates social marketing programs. Attendees will see how other organizations are leveraging social tools to build trust (and revenue) during one of the most challenging times in our careers.

NOTE: To get the most out of the presentation, each attendee should (if they have not done so) sign up for a free Twitter and Facebook account and experiment a bit before the meeting by clicking around both communities.

What's In It for You?

Eric Weaver will share:

• How the relationship and power between consumers and marketers has changed, and what marketers need to know to react effectively
  
• How and why the focus in this challenging era needs to be on trust rather than tools
  
• How to rethink overall marketing efforts to take advantage of online social programs
  
• How others are using these programs to successfully reach prospective audiences

About the Speaker(s)

For seventeen years, veteran digital marketer ERIC WEAVER has helped household brands across the United States leverage digital technologies since the early days of the Internet. A long-time social media specialist, Weaver built some of the first online communities and now provides counsel to companies looking to integrate social technologies into their marketing efforts. He is a frequent conference speaker and has been quoted on social marketing topics in BusinessWeek, AdAge, Fortune, and the Washington Post.