Wednesday, October 08, 2008
Monthly Luncheon
Organic vs. Paid Search: Their strengths, their weaknesses and why you should do both
Featuring Brian Combs
Washington Athletic Club
At A glance
When
Wednesday, October 08, 2008
11:30 AM
Pre-Lunch Networking at 11:30 am
Lunch at 12:00 noon
Program concludes at 1:30 pm
Where
Washington Athletic Club
6th and University
Seattle, WA
Speaker(s)
Brian Combs
Registration for this event is not available. Please call (206) 623-8632 for more information.
About the Topic
Organic Search (SEO) and Paid Search (PPC) share one thing in common -- search engines. But that’s where their similarities end.
Paid search is a science, with direct control over most factors, and a highly measurable ROI. Organic search, meanwhile, is more of an art, with no direct fee paid to the search engines, but with them intentionally disguising the ranking factors.
In some situations, either SEO or PPC will have a clear advantage over the other. But, most times combining the efforts of organic and paid search will have a material difference in your marketing initiatives.
Brian Combs, founder of Apogee Search, will teach you the strengths, weaknesses, and advantages of SEO and PPC. He’ll tell you how to supercharge your marketing efforts by combining organic and paid search, and he’ll provide you with some tools to continue your self-education and to wisely evaluate potential service providers.
You will learn to:
• Properly structure both paid and natural search marketing campaigns
• Identify and avoid search engine marketing malpractice
• Become more efficient and more effective with the right online tools
• Uncover even more resources about search marketing
About the Speaker(s)
Brian Combs has almost two decades of experience in online marketing, having engaged in internet promotions since 1991. He is currently the founder, SVP and Chief Futurist of Apogee Search, one of the ten largest independent search marketing firms in the country where he is tasked with charting the firm's path through the choppy, and constantly changing waters of the online marketing sea.
Previously, he has held various marketing leadership positions at several technology companies, including Director of Marketing and Business Development at online timesheet vendor Journyx and Senior Market Analyst at payments technology firm Globeset.
