About the Topic

Creating optimized landing pages has been shown to increase conversion rates between 25-100% with minimal additional cost. Until recently, there hasn’t been a simple and easy-to-implement method for marketers to both optimize and integrate landing pages with their outbound marketing. Come learn the amazing results obtained by companies nation-wide who have begun implementing both technology and time-proven best practices into their landing pages.

Join Rab Govil, CEO and founder of Naehas, and learn how to optimize your landing pages and increase conversion rates.

What's In It for You?

Rab Govil will share:

• An overview of the best practices learned by clients such as Canon, PhotoWorks, National Center of Database Marketing and World’s Finest Chocolate in creating and optimizing their landing pages.
• The power of integrating online and offline marketing with optimized landing pages.
• Typical conversion rates for optimized and non-optimized landing pages based on the type of media (Direct Mail, Email, Search) and offer (Buy now or Free Offer).
• Ten simple steps to improve your landing pages.

About the Speaker(s)

Mr. Govil currently serves as the CEO of Naehas, a software service company based in Silicon Valley (www.naehas.com). Naehas provides a landing page application to allow marketers to create, host and measure customized landing pages without any help from IT. Its customers range from Fortune 500 companies (Canon and Ricoh) to small and medium sized businesses (AMS, Penton, and World’s Finest Chocolates).

He is a recognized thought leader in the digital marketing industry. He serves as President of PODi. Mr. Govil is also the founder of W. Caslon & Company, Inc. Mr. Govil was also the founding investor and CEO of Nimblefish