About the Topic

MarketSmart 2007
Thursday, May 3rd 2007
Bell Harbor International Conference Center

SESSIONS/SPEAKERS

7:45
Registration

Continental Breakfast and Networking

8:30 - 8:45
Conference Opening

8:45 - 9:45 PM
The Bank of Wal-Mart? : What Are Wal-Mart’s Intentions & What Are the Ramifications?

Ron Galloway, Producer and Director of "Why Wal-Mart Works"

Ron Galloway takes an unbiased look at Wal-Mart’s current attempt to obtain certification as an Industrial Loan Company, and the implications for financial service companies if Wal-Mart is successful.

Does Wal-Mart really just want to process credit cards for itself, or is this a “stealth” means for Wal-Mart to enter the banking industry and apply it’s business model to the sector?

This presentation takes a realistic, factual look at a future where Wal-Mart is able to offer banking to the 130 million Americans who walk through its doors every week.

10:00 - 11:00 AM
What are the Gen Y Trendsetters all about?

Peter van Stolk, CEO of Jones Soda and DECA Students

You Tube, My Space, texting, and Jones Soda…they were all part of their everyday lives before you even heard about them. They are Gen Y, the baby boomer’s babies. What are they all about?

Attend this session with Peter van Stolk, President and CEO of Jones Soda, who will enlighten us with his take on Gen Y. And then…Washington DECA members will really tell us what they are all about. Don’t miss what is the next hottest trend.

11:15 - 12:15 PM
Where to Now? The World According to the Multi-screen Consumer

Paul Mattaeus, Founder/Chief Creative Officer of Digital Kitchen
Chris Sallquist, Experience Director of Digital Kitchen

Where to now? According to the President of Coca-Cola, “Away from television as an anchor medium. If a new model isn’t developed, the old one will just collapse.” The President of GM says, “TV stopped working around 1987.”

Today’s media landscape is about the proliferation and segmentation of media channels and the rise of the individual choice over mass consumption, with technology as the driving factor. Increasingly, consumers are expecting to be entertained not sold. How do advertisers deliver entertainment as a means of impacting purchasing decisions?

Paul and Chris will talk about the new rules of survival for full motion, multi-screen marketing content beyond traditional broadcast television, into the brave new world of unbundled, voluntary viewership.

12:15 - 1:30 PM : Lunch with Stormhoek
Using Web 2.0 as a Tool for Decommodification

Jason Korman, Managing Director of Stormhoek Wine
Hugh MacLeod, Marketing Blogger

How does a “...a tiny South African winery that nobody had ever heard of” turn into the most talked-about wine brand on the web? Web 2.0.

Marketing blogger Hugh MacLeod and Jason Korman, Managing Director of Stormhoek, talk about how, with the pioneering use of Web 2.0 tools, they were able to break through the clutter of a crowded and dominated marketplace to create a global microbrand.

1:45 - 2:45 PM
Marketing in the Age of User Generated Content

Suzie Reider, Chief Marketing Officer of YouTube

User generated content is dominating the marketing landscape. As interactivity gives consumers greater control over their marketing experiences, users are fast becoming the new marketing executives, media managers and web designers, dictating their interests and preferences of what they want to see from companies.

Suzie Reider, CMO of YouTube, will discuss ideas for how to adapt your marketing plans in order to stay fresh and relevant in a world where media consumption patterns are changing and the consumer has more opportunities to interact directly with your brand. Now part of the Google, Inc. group, YouTube is a company to watch in 2007.

3:00 - 4:00 PM
Building Brands on a Minimal Marketing Spend

Amy Bohutinsky, Director of Corporate Communications for Zillow
Eric Heller, Director of Marketing for Redfin

Two of the most buzzed-about startups in the real estate industry are right here in Seattle. Hear from marketers at Zillow and Redfin on building new brands on a minimal marketing spend, leveraging online communities to build awareness, and breaking into an industry where newcomers aren’t always welcome.

In this session, you will learn how viral marketing was leveraged to build an industry presence while educating consumers and building relationships within the industry.

4:30 - 6:00 PM
Cocktail Reception & Networking

Please join us at the Odyssey Maritime Discovery Center. Come for the networking, drinks, snacks, the announcement of a Sunset Sail winner and maybe even a few more surprises.

About the Speaker(s)

Speakers from YouTube, Stormhoek Winery, Redfin & Zillow, Jones Soda & DECA Students, Digital Kitchen and "Why Wal-Mart Works".