Blog Post: Is Brand Positioning Dead in Today’s Marketing World?

Is brand positioning no longer valid in the 21st century? An article in Marketing Management written by Don E. Schultz, professor emeritus-in-service at the Medill School of Journalism, begs the question. But maybe Professor Shultz missed the mark. READ MORE

Sponsor the PSAMA

Reach the largest group of Puget Sound Marketers by supporting PSAMA and our events. With more than 450 members and a mailing list of over 4,000 local marketers, sponsorship is a powerful way to gain visibility in the marketing industry. LEARN MORE

Will "Do the Puyallup" Live On?

The 113-year-old Puyallup Fair is being re-branded as the WA State Fair. What went into the re-brand and why did the fair make the change? Join PSAMA South Sound as we dig into the behind-the-scenes details at Johnny's Dock in Tacoma on July 31.

VOLUNTEERS GET MORE OUT OF THEIR MEMBERSHIP

When you volunteer with the PSAMA you get to help build the largest and best marketing organization in Western Washington. But you can also learn new skills, meet new people, give back to the community by volunteering today. View current opportunities by CLICKING HERE.

Learn, Network and Grow with PSAMA.

seattle skyline The Puget Sound chapter of the American Marketing Association (PSAMA) offers new and experienced marketing professionals the competitive advantage needed to succeed. We are the largest and longest-standing professional marketing association in Washington state. Our mission is to advance the careers of all marketing professionals in the Puget Sound through professional education, events, networking, resources, industry news, and job opportunities.

Become a Member

What's in it for me?
No other marketing organization has more ways to help you stay ahead. Membership benefits all around.

Group Memberships available
Create a skilled and knowledgeable marketing department while saving up to 30% on dues and fees.

Puget Sound \\ American Marketing Association

Blog Post: Is Brand Positioning Dead in Today’s Marketing World?

Sponsor the PSAMA

Will "Do the Puyallup" Live On?

VOLUNTEERS GET MORE OUT OF THEIR MEMBERSHIP

Learn, Network and Grow with PSAMA.

SIGN UP - STAY CONNECTED